I am trapped in a store with a woman who touches everything she walks past. “Look how ugly these are!” She says. “Look at this! Who would wear this? It’s terrible!” “Feel how gross this fabric feels. Plus it’s ugly.” She also tells me how everything is a good deal because it’s on sale. “Look, 40% off! These towels are only $29.99! Originally $600.00! Wow, what a deal. I pretty much have to buy these. They’re on sale!” I want to tell her that it’s psychology, that nothing in this store is on sale even though every single thing is. There are hundreds of bright red SALE signs. She throws $2.00 shirts into her basket, glad to have the chance to pay 200% more. It’s not just her; she stops to talk about the great deals with other shoppers, and they agree. This is normal. People do this all the time. She can’t comprehend why I don’t want the name brand shoes. “You think about it,” she says. “Maybe you can come back next week with me and get them.” “You should see my closet,” she says. “I have way too much stuff.” She stands in the checkout line and scans the tiny shelf filled with more over-priced tiny gizmos and gadgets. “Only five dollars!” She says, snatching up a purple-colored pumice stone. “I love these!” She puts it into her basket, the innocent volcanic child. It came out of a volcano. It was free. It didn’t cost anyone five dollars. It was hot and beautiful and natural and now it’s purple and five dollars and in your basket.